RSS Feed Generator, Create RSS feeds from URL


quote

I tried several RSS feed generators, and one of the simplest, besides being the simplest, was RSS.app. It’s great how useful the tool can be for those who don’t know how to code.

kirll from st6
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I’ve long wanted an app that generates RSS feeds from social media sites, and while there are other options that do this (IFTTT, Zapier, etc.), the first one is dead simple and works out of the box. .

Isaac Halvorson iOS Developer

Isaac Halvorson

iOS Developerhisaac



How to Share Instagram Live to IGTV


Have you ever wanted to share your Instagram Live on IGTV? Now you can!

Announced during l. Mark Zuckerbergive addresses, Facebook is undergoing several improvements on Instagram live, including the ability to share live shows directly on IGTV.

Ready to learn more? Here’s everything you need to know about the new feature:

Instagram-live-on-IGTV

Whether it’s an exercise class, a cooking lesson, or a simple conversation between friends – live live video has recently become an important way to connect users.

The numbers certainly remain lies: It’s been seen on Live’s Instagram for the past month 70% increase in usage.

Given the increase in live streaming, Instagram has announced several new features for Instagram Live, including the ability to view and comment live videos from the desktop. and now a new button that allows you to upload your Instagram Lives directly to IGTV.

Sharing your Instagram Live on IGTV is a great way to get more views on your content and reach a new audience. Instead of investing in content that will be available on your profile one day, you can extend the life of your show and continue to attract audiences to your video.

The new feature also makes it easy to start creating your IGTV channel! As Instagram continues to introduce new IGTV features (and rumors of monetization opportunities), there’s no better time to focus back on its IGTV strategy.

How to share Instagram Live on IGTV

So far, viewers have had the option to tweak to Instagram Live during the broadcast or watch a replay on Instagram Stories over the next 24 hours.

Now your Instagram Live can be shared on IGTV as soon as the broadcast is over.

To share your live video, tap Share on IGTV at the bottom of the screen after your video is finished:

instagram live on your desktop

From here, you can select a cover photo of the video or upload it from the camera roller:

instagram live on your desktop

Lastly, just post your IGTV as usual:

instagram live on your desktop

And he came!

If you plan to share your Instagram Live on IGTV, Instagram advises with a few things in mind:

  • Live video plays include any likes or comments from your original live video.
  • The number of viewers of your live video will restart after you share it on IGTV.
  • You can edit or edit your live video live before sharing it on IGTV.

ADVICE: If you want to edit or crop your Instagram Live, just tap the save icon in the upper left corner to add the video to your camera. Once you’ve saved your video, upload it to your favorite video editing application to make your settings before sharing on IGTV.

If you’ve started using Instagram Live for work, now is the time! Instagram Live is an amazing channel for launching new followers, engaging, and even selling products.

Want to be on top of all the latest trends and store releases? Subscribe to Later‘Newsletter with email for all the latest Instagram news, tips and more!

He wrote

Lexie Carbone

Lexie is the later leading marketing campaign. It has helped brands build their social presence and elevate their content strategy to a new level. You can connect with her on Instagram @lexiecarbone.





Facebook & Instagram Launch “Shops” to Help Small Businesses Sell Online


Facebook has just launched splendidly move on to e-commerce: Facebook stores!

Announced today during A Facebook Live session with Mark Zuckerberg, a new feature of e-commerce, will allow small businesses to build online stores on both Facebook and Instagram.

In the near future, Facebook stores will also allow small businesses to sell products via Instagram Direct, WhatsApp and Messenger, and tag products during live streaming!

Here’s everything you need to know about Facebook’s latest e-commerce feature:

facebook stores

While the world is still facing COVID-19, the economic consequences for small businesses have been pretty good.

Just yesterday, Facebook released its Small Business State report which surveyed 86,000 small businesses in the United States, andThe first finding was that 31% of small businesses ceased operations as a result of the coronavirus crisis.

But according to Zuckerberg, one of the ways companies survive in this period is the movement of more internet.

“He saw a multitude of companies that had never had internet presentations go online for the first time, and watching small businesses now present online make them a basic way of doing business,” he said.

“This makes up for all the lost jobs, but it can help. And for many small businesses during this period, it’s the difference between staying afloat and going below.”

facebook stores

Small businesses are pretty important to Facebook. According to Zuckerberg, the vast majority of Facebook advertisers are small businesses, and that makes up the bulk of revenue.

So it’s no wonder why the company is so invested in helping small businesses weather the COVID-19 storm.

In March, the company announced a $ 100 million grant program for small businesses, they launched food delivery stickers and gift cards in mid-April on Instagram, and just last week they posted a Support Small Business sticker.

But today’s Facebook store announcement was the biggest of all – and probably the most significant Facebook game to date.

In Zuckerberg’s words: “This is the biggest step we’ve taken to enable commerce in our entire family of apps.”

Here’s everything you need to know about Facebook stores:

Introducing Facebook stores

According to Zuckerberg, The basic idea behind Facebook stores (or Stores for short) is to allow small businesses to create an online store and sell things directly to the Facebook family, including Facebook and Instagram.

Business owners can create a special store section on their Facebook page or Instagram profile and compile a catalog of products and services that visitors can view, save, share, and even purchase.

Facebook Stores

And while any business, both large and small, can benefit from it, Facebook stores are especially valuable to small businesses.

This is because Stores are free and easy to create, fast and, most importantly, integrated into a number of Facebook apps, which means that once you open a Store, they will be available on your Facebook page and on your Instagram profile (and are available from stories and advertisements).

facebook store instagram

Facebook stores are also very customizable. Companies can select the products they want to present from their catalog and then customize the look and feel of their store with a cover for images and accent colors that represent their brand.

Facebook has partnered with Shopify, BigCommerce, Woo, Channel Advisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics to help brands bring their products to Facebook stores.

Businesses will be able to use these third-party platforms to manage their Facebook stores, as well as any social ads associated with those Stores.

Speaking about the partnership, Shopify said: “Facebook stores allow Shopify merchants to gain control over customizing and trading their sales spaces within Facebook and Instagram, while simultaneously managing their products, inventory, orders and fulfillment from Shopify.”

According to Zuckerberg, part of the Facebook Shop’s adaptations will also come from AI and Facebook’s augmented reality technology.

For example, if a clothing store that makes clothes for both men and women will be able to contact youCall your store to display products that are most relevant to the visitor, such as men’s jackets or women’s jeans.

Visitors to your store will also be able to use AR for virtually trying out things like sunglasses, makeup, and even furniture – very similar to Instagram augmented reality features for a purchase that was announced late last year.

augmented reality purchases

And just like when you’re in a physical store and have to ask someone for help, on Facebook stores you’ll be able to send a message to companies via WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries and more.

And in the future we should be able to browse the business store and shop directly in chat on WhatsApp, Messenger or Instagram Direct.

facebook stores

Finally, Facebook testing ways to make it easier to make money with the companies you love by allowing you to link loyalty programs, such as points programs at your local coffee shop, to your Facebook account.

“You were able to easily see and track your points and rewards,” the Facebook post said. “And exploring ways to help small businesses create, manage, and publish loyalty programs on Facebook stores.”

loyalty program facebook store

Something you have to keep in mind while creating and using the Store is free, Facebook plans to collect a commission for orders placed through the tool.

According to a TechCrunch interview with Facebook Vice President of Advertising Dan Levy, the company plans to charge “small fees” for every purchase made through the Store – whether it determines a rate or a percentage.

We should, however, know very quickly Facebook stores are appearing in the United States today and should be available more widely in the coming months.

Facebook store, live shopping and other e-commerce tools from Facebook

While Zuckerberg’s main focus Facebook stores were held on Facebook today, and some of the other features of e-commerce that Facebook is building to make it easier to buy and sell products online were also discussed.

The biggest announcement was the Instagram store, which it will make possible users browse products directly from Instagram Explore, and eventually a permanent button will appear on the navigation bar, so you can get to the Instagram store with just one touch.

According to a Facebook statement, once the feature is introduced, they will be able to “browse selections of your favorite brands and authors, filter by categories like beauty and home and buy the look you all love in one place. ”

Instagram store

Facebook is also planning launching new Live Shopping features via Facebook and Instagram, which will allow you to shop Live in real time.

According to Zuckerberg, more than 800 million people participate in live videos on Facebook and Instagram every day, and a lot of it includes textbooks on products and launches – so the already strong e-commerce culture is linked to live video.

But with Facebook’s upcoming Live Shopping feature, companies will be able to “tag products from your Facebook store or catalog before they go live and those products will be displayed at the bottom of the video so people can easily tap to find out more and buy. “

live shopping

Facebook and Instagram are already big shopping destinations, but Facebook Shops is new opportunities for small businesses will open up!

What do you think of Facebook’s new e-commerce features? Let us know in the comments!

Want to be on top of all the latest trends and store releases? Subscribe to Later‘Newsletter with email for all the latest Instagram news, tips and more!

He wrote

Benjamin Chacon

Benjamin is a marketing strategist in a later and recent transplant from Toronto. You can follow him day in and day out on Instagram @benjaminchacs.





10 Brands Killing it with IGTV Videos


Using IGTV for business is still a new area for a multitude of brands.

She really suffered shame. GTV can be an amazing channel for product presentations, do-it-yourself, tutorials – the kind of content that really resonates with your audience and can help build long-term relationships!

Whether IGTV is still on the fence, trying to find inspiration, or you’re just not sure how to integrate the platform into your social strategy, evil shares 10 brands that kill it from IGTV videos:

igtv for work

Getting started with IGTV for business

If you’ve created an IGTV channel yet, you may want to check out our Ultimate IGTV Guide first – we’re covering it everything from creating your channel to uploading your first video and analyzing your performance.

But if you’ve already dipped your toes into an IGTV pool and are looking for some inspiration, here are a few things to help you get started:

IGTV for Business # 1: Launch an IGTV series like Mayuri

One of the main reasons why IGTV has emerged is due to a new feature that allows users to create a “series” on IGTV.

While in the past each video had to be released as a one-off, a new series feature that allows users to create “episodic” content like a TV focused on a specific topic or theme.

An excellent example of this is from Mejuri. Everyday fine jewelry brands host a weekly series on IGTV called Inbox Stories, where they spot influences and get stories behind their favorite pieces of jewelry.

igtv brand

Each of Mayuri’s IGTV videos is thoughtfully produced, engaging, and helps build a connection between the brand and its audience.

This shift toward episodic content on IGTV is really popular right now, as everyone from Lululemon (Truth boob) to Anthropology (Afternoon with Anthra) has jumped into the trend.

We even launched our own IGTV series called Screen time with later where we describe the best trends, cultural moments and news on social media of the week!

The reason many brands like Mejuri use IGTV to share episodic content is that it can help attract your audience in the habit of returning to your profile.

According to Mel Brittner, Later social media strategist, “When it comes to episodic content on IGTV, if people get used to coming back to your profile, you’ll end up being part of their weekly routine – the same way people listen on TV shows. ”

“Basically, it rewards you in the driver’s seat. When people intentionally come to your profile to watch your last episode, they’re no longer at the will of the algorithm,” Mel says.

Forget to adapt, subscribe to the series and never miss the latest social trends Screen time with later!

GTV for Business # 2: Share textbooks with instructions for products and products like Tart cosmetics

We’re not thankful that the beauties of the brands on IGTV have been stripped – given their huge success on YouTube, the video is a proven format for reaching out to their audiences!

Tarte Cosmetics has achieved everything, including makeup artists who share weekly makeup hacks, product tutorials, an “inspired look,” and more.

Tarte Cosmetics also strives to keep up with trends, constantly creating highly relevant content that will resonate with their audience. Tarte’s IGTV demonstrations of recent or popular makeup trends help their viewers recreate the look using their products:

igtv for work

And squeeze out so much content! Since the beginning of May, Tarte Cosmetics has posted over 30 videos on its IGTV, including operating instructions, Q&A, product demonstrations and more.

If you have the bandwidth to create so much content for IGTV, go for it! But he began to feel the pressure to post new videos every day (or twice a day like Tarte!). IGTV videos need to be excellently polished to be successful, but they should be guided by a specific goal or strategy – not just created for the purpose of publishing more content.

Tarte Cosmetics balances that out really well. They throw out a lot of IGTV content, but they are consistent in theme and style and they all really work with their audience.

IGTV for Business # 3: Maintain a consistent aesthetic like Lily News

Reviving the first women-run newspaper, Lily News ate on topics important to their community on IGTV – like their series Nora Knows What to Say, where podcast host and author Nora McInerny gives advice to Lily readers over the phone:

igtv for work

Aside from their incredibly appealing content, what we love about Lilyn’s IGTV content is that they maintain a really consistent aesthetic to match their Instagram feed and stories.

They often edit their videos in black and white or blue with colors drawn – and include them in unique ways, whether in text, graphics, or other unexpected places:

ADVICE: By now you know how important it is to maintain a consistent aesthetic in your feeds and stories, but the same goes for your IGTV! Creating a cohesive Instagram aesthetic is one of the best ways to attract your target audience and gain more followers.

However, if you decide to transfer your Instagram aesthetically to your IGTV channel, be sure to do so in a consistent and cohesive way. Your viewers on IGTV should know exactly which video they came across while navigating their favorite channels.

Need help creating a great aesthetic on Instagram? See our free course below How to create your Instagram aesthetically, and learn everything you need to know in 30 minutes!

# 4: Create highlighted slides for IGTV Like ESPN

ESPN is power on IGTV – a popular sports network featuring online interviews with athletes, “best” content, reruns and much more.

But despite the variety of content that ESPN publishes, everything feels very cohesive thanks to the use of tagged covers and slides!

igtv for work

ESPN’s IGTV is cut into segments that are easy to watch, and the slides include charts, timelines, and text characters to help the audience follow on.

This makes their video super watchable – the animated graphics are great for helping viewers better visualize what the narrator is talking about.

ADVICE: Creating graphics to embed your IGTV for business video will help you maintain a consistent aesthetic and retain your audience! Including things like an introductory slide, section breaks, or subtle watermarks on your IGTV videos will also help you consolidate the aesthetic brand and give your channel a much more professional look!

Businesses can use free apps like Canva to create tagged, cohesive slides to add to your video during the editing process. Not sure how to get started?

# 5: Plug in to a vertical video network like food

When IGTV was first launched in 2018, it was a vertical video. Although that changed last year, IGTV is still designed with vertical videos – vertical videos look bigger and more persistent in their design, making them more attractive than horizontal ones.

igtv brand

Brands like Food Network are magnifying on IGTV for business, creating videos perfectly optimized for the platform. With prominent #TasteTests, spotlights in restaurants and recipes, the IGTV channel Food Network, a stale channel kills with its everyday features.

Food Network makes it easy for viewers to easily scroll through sections of their videos, screenshot steps, or even watch without volume:

It may sound “non-smart,” but you want to make sure your videos are optimized for IGTV! With vertical video on the rise, it’s important to make sure you edit your video content specifically for the platform.

ADVICE: Adding tiny details like numbered video tags or captions make it easier for viewers to continue, and they will paste them to see the following. It’s also important to include titles and graphics in your IGTV videos to ensure viewers are still listening even when they can listen.

# 6: Share your Instagram Lives on IGTV Like Bon Appetit

IGTV has gone through several changes in the last year, but one of the latest updates allows you to share Instagram live streams directly to IGTV!

Whether it’s an exercise class, a cooking lesson, or a simple conversation between friends – live live video has recently become an important way to connect users.

The numbers certainly remain lies: It’s been seen on Live’s Instagram for the past month 70% increase in usage.

GTV for business

Sharing your Instagram Live on IGTV is a great way to get more views on your content and reach a new audience. Instead of investing in content that will be available on your profile one day, you can extend the life of your show and continue to attract audiences to your video.

And a multitude of brands are already jumping on that feature – like Bon Apetit Mag.

In the past few weeks, the food and cooking brand has released 5 live shows on IGTV as part of their Instagram Live Dinner Party series – and people love it!

Watch a video on Instagram Bon Appetit live reversed IGTV video starring Carla Lalli and Deandre Jordan:

Not sure how to rearrange Instagram Live content for IGTV? See our guide here!

# 7: Use IGTV with your target audience in mind like Play-Doh

Play-Doh IGTV Series The Play-Doh Show brings creative, vivid entertainment with this animated IGTV series. While there are probably kids in the series fighting over their parents ’phones, it’s always fun for all ages!

igtv for work

No matter what content you create, you should make sure it is aligned with your brand and overall marketing goals.

While your intention will be to drive traffic to your site or higher sales, thrilling your visitors with something new (and very divisible!) Will help you create a lasting impression and encourage people to talk about your brand.

ADVICE: When you take the time to think about what your target audience would like to watch on IGTV, they are much more likely to contact them with your content! It is important to always create content that makes sense your brands and will resonate with your target audience.

# 8: Let the followers come back for something more creating an IGTV series like Elle magazine

With its #NoFilter segments, Song Matching Games and O Face series, Elle magazine’s IGTV channel will follow you for hours.

Elle Magazine abandons the traditional celebrity interview and instead enters into a fun and creative way with its guests. Their different series allow their audience to see a different side of their favorite celebrities, leaving them eagerly awaiting the next episode.

igtv for work

For example, Elle’s Song Association Game invites artists to sing their way through a segment, giving them a word and ten seconds to come up with a song that has that word in it.

Elle Magazine even invites its viewers to play and show the board of their guests with the best performances, making it even more likely to be followed by more than one episode:

igtv for work

ADVICE: Creating different series or segments will allow viewers exactly what they can expect from your IGTV. When a visitor knows what to expect from your profile every time they post, they are more likely to press the “follow” button and continue to tweak more.

# 9: Optimize your video content like Crafty

Crafty’s IGTV for Business Channel features self-employed crafts, tips and amazing life hacks. 10-minute videos are seriously addictive and are broken down into easy-to-watch segments.

Crafty simplifies everything by switching the background and soundtrack and taking overhead footage of their DIY magic:

igtv for work

Their videos include a series of “life hacks” per video, but usually last about 10 minutes. This seems to be their cute spot, as some IGTV videos of The Crafty have over 500K views!

ADVICE: It’s not important to think not only about the content, but also about the length of your IGTV videos. It’s too short and your audience may not have time to fully engage, too long, and may lose interest and switch the next channel with their finger.

While “perfect length” will vary, it’s important to discover what works best for you and your audience. One of the best ways to do this is to test different videos and dig into your IGTV analysis.

To learn how to view and analyze your IGTV videos, check out our IGTV: Ultimate guide to Instagram’s new video platform!

# 10: Promote your IGTV channel on other platforms like Fashion Me Now Lucy Williams

With over 500K IGTV views, Lucy Williams of Fashion Me Now is a reminder that IGTV videos need to be over-produced. All you need is something to set up your phone against and start rolling!

More important than ever more important is building a relationship with your followers, and this is a great way to do it! The more you communicate with your followers, the more likely they are to feel a personal connection to you and your brand.

igtv for work

Lucy Williams also returns traffic to her IGTV for business channel from her Instagram feed. Using Instagram to promote her new IGTV video, she can promote her content to a wider audience who may not see it differently:

ADVICE: Forget forget to cross-promote and take your loyal Instagram audience to this new platform. Since IGTV is still relatively new, many visitors may not move through everyday videos and more importantly, continue to drive traffic from your Instagram feed to your IGTV channel.

You should feel ready and inspired to take it now on your IGTV channel!

The possibilities of using IGTV for business are endless and great for connecting with your audience and attracting new followers, so now is the time to hit record and submit your first video!

Did we miss any brands or IGTV channels that prompted you to start filming? Let us know what Instagram trends look like and love in the comments below!

He wrote

Lexie Carbone

Lexie is the later leading marketing campaign. It has helped brands build their social presence and elevate their content strategy to a new level. You can connect with her on Instagram @lexiecarbone.





14 Apps & Tools to Help Protect Your Mental Health at Work


If you work on social media, you know that protecting mental health at work presents some challenges.

From never completely shutting down, constant ping notifications, and harmful comments on our Instagram accounts, it can be difficult to protect our mental health every day.

With the application of COVID-19 precautions, many now work from home, making it difficult to manage and maintain a work-life balance.

To mark Mental Health Awareness Month in the U.S., rounding out some of the best tools, features, and apps to help you build your resilience at any time:

Mental health at work: create a more careful Instagram space

Whether you’ve come across a brand on Instagram or a social media presenter, you know all too well how much time spent scrolling is easily added up.

But it’s not just online time that can affect your mental health. Constant push notifications, instant messages and comments on your posts could affect you more than you know.

Fortunately, Instagram has some great features that you can use to soothe your browsing experience and find headroom during your work day.

# 1: Mute the pressure on Instagram

Need some quiet time away from Instagram?

You can mute the mute feature to mute Instagram push notifications over a period of time. From 15 minutes to 8 hours you can choose how much you want to rest.

When the time comes, the notifications will return to their normal settings without the need to reset. This means you can easily get on with your work once you’ve got the breaks you need!

Of course, if you’re trying to turn off push notifications completely, you can do so via your phone’s settings:

# 2: Use Instagram to manage time spent in the app

When they work on their Instagram strategy and get in touch with their audience, they are all too easy to spend a piece of their day on the app.

Instagram knows you have to be online all the time to turn on and manage your account, so they’ve created a tool to help you set a limit on how much time you spend on the app.

With the Daily Reminder tool, you can choose how much time you want to spend on Instagram each day. Then set a daily reminder to alert you when you have reached the set time.

It’s been a great way to manage your time and raise awareness about how much time you spend on Instagram each day. Once you combine your Instagram time, you know how to shut down and close the app.

# 3: Check out Instagram guides for mental health tips and resources

Instagram has launched a new format for sharing removable curated content: Instagram Guides.

The new feature offers users an easy way to consume useful suggestions and advice from trusted creators, public figures, organizations and publishers, with an initial focus on wellness and mental health content in response to Covide-19.

This first wave of creators includes an international list of advocates and mental health organizations, including: American Suicide Prevention Foundation (USA). Heads Together (UK). Battle Alere (Brazil). Klicksafe (Germany). Headspace Australia. Deepika Padukone (India). Sudah Dong (Indonesia), i Enfance (France).

Take a look at this space – you’ll most likely see more creators, public figures, organizations and publishers getting involved very soon.

# 4: Block offensive comments on your Instagram account

Fortunately, most Instagram is a friendly, inclusive place, but copying and offensive comments can unfortunately invade your profile and negatively affect your mental health – especially if those comments target you, your business, and your community.

Bad time to stop negative comments on your profile – in Instagram settings you can block offensive words you want to appear in your feed:

To access the tool, click “Privacy and Security” on the Settings menu and scroll to touch “Comment Controls.”

Note: This tool is currently only available in English, but Instagram will continue to introduce more languages ​​over time.

# 5: Delete multiple comments at once

For many social media managers, you not only need to protect your own interactions – but you need to protect your community from harmful messages and comments.

And while we support open and honest conversations on social media (especially brands and companies that communicate with their customers and followers on Instagram), trolling and offensive comments serve everyone.

For that reason, Instagram has created an option to delete comments en masse. That way, if you notice anything offensive, abusive, or going against Instagram’s community guidelines, you can quickly delete it and move on.

# 6: Schedule your Instagram content in advance

When we talk to social media managers and business owners who use them later, the only thing they like is that you can “plan and leave” it.

Being able to pre-schedule your Instagram content in a week (or more!) Means you can set aside a certain amount of time for Instagram and then not have to spend that much time on the app every day.

“The platform I use to publish a large number of my posts on social media is called Later. It allows me to disconnect from the app and just have it on my desktop, where I can still work and create, but … despite the distance. Maybe something so good for the soul. “- @ bitisbeautiful

If you want to help protect your time, schedule your content to be automatically posted in advance with Later so you can do more important things during the day.

# 7: Turn on Dark Mode

Apple’s cool black theme has been on our radar for a while now, but Dark Mode has finally arrived on Instagram.

Anyone running iOS 13 or Android 10 will be able to switch to the dark side, provided they have the latest version of Instagram.

And while the jury still disagrees on whether Dark Mode has outstanding health and productive benefits, it still acts as a friendly reminder to turn off the day.

Instagram dark mode

When set to Automatically, your phone and Instagram (and all other Dark Mode compatible apps) will automatically switch to Dark Mode at sunset. It’s so easy to notice as you move through the bed!

Follow the simple steps in this blog post to set your phone to Dark Mode.

# 8: Switch gray to cell phone to focus on your tasks

If you have a Google Pixel phone, you can literally saturate the screen so you can focus on using apps that need your attention.

By removing any distractions, you find that your mind will be able to focus better on one task at a time, and your irresistible thoughts could also be reduced.

via android.gadgethacks.com

Just follow these steps to set the phone screen to Grayscale. You can also set the Do Not Disturb and Night Light setting on your phone!

Mental health at work: using apps to find moments of calm

When you break that down, we spend most of our waking hours at work. Our brains are often at full capacity with deadlines, to-do lists, reports, meetings, phone calls – the list can seem endless!

It’s so easy to see how our minds can feel overwhelmed.

While every job will have stressful times, there are ways you can begin to include small moments of calm and thoughtful actions to ease any anxiety at work.

Here are some applications and tools to try at work:

# 9: Empty your mind with Headspace

The award-winning and research-supported meditation app is a favorite team here later.

Headspace has hundreds of meditations (some last only 5 minutes!) About everything from stress to sleep to focus and anxiety.

When it comes to stress, a working study based that 30 days of Headspace reduced stress by 32% and only 4 sessions reduced burnout by 14%.

They also curated a free collection of guided meditations and breathing exercises “Weathering the Storm” to help people who feel the pressure of self-isolation or moving to work from home.

So, if you’re looking for ways to mute internal conversations at work, pick up headphones and try Headspace.

Available on iOS and Android.

# 10: Build healthy habits with a phenomenal app

Taking care of your physical and mental well-being often begins with building a healthy habitat.

Whether it’s a reminder to drink more water, take a break from the screen, or go out for a lunch break, The Fabulous app helps you turn that into your day.

As you develop new habits with small, daily changes, you can also learn some mental health sciences.

Available on iOS and Android.

# 11: Enter the zone with the Noisili app

Want to block outside noise and find focus?

To improve focus and increase productivity, Noisili allows you to combine different sounds and create your perfect work environment.

Whether you want to listen to the background sounds of cafes or the ocean waves crash into thunder – you got it!

We find it helpful to help us focus on a detailed project that we will start with a good one – a good background noise can greatly relieve stress and keep the focus focused on the task.

Available on desktop, iOS and Android.

# 12: Capture your thoughts using the Aloe Bud app

Do you reveal your thoughts a little overemphasized? Sometimes putting them down on paper can help, but that in itself can feel like a daunting task when a lot is going on in your head.

The Aloe Bud app helps organize those thoughts with small and simple thinking instructions to help you in a micro-diary of how you feel every day.

Instead of presenting themselves with a frightening blank page, bite size applications help encourage the writing down of your thoughts while reducing irresistible feelings.

Available on iOS.

# 13: Reduce phone screen time

If you work online, we can probably assume you spend a lot of time on your phone.

Whether you manage your Instagram, reply to emails, edit your photos – we spend a lot of time looking at the small screen in our hands.

If you want to reduce screen time (especially outside of business hours!), Try the Moment app.

With short, daily exercises tailored to the current trainer, the app helps you use your phone healthily to be more present in the parts of life that are most important to you.

Available on iOS and Android.

# 14: Relieve some stress using the DeskJob app

Sitting for a long time and looking at the screen will only add to your stress level – that’s why getting up, moving and stretching is so important for your mental and physical health.

Check out the DeskJob app – a basic app that simply reminds you of a break from the desk and guides you through some simple stretch marks you can do at work. Nothing bad about it – just useful tips for keeping your mind and body fast!

Available on iOS.

Mental health at work: Take time to sign up every day

Whether you want to use an app to record thoughts or think inside about your feelings every day, dedicating time every day – no matter how busy your work day is! – It is important for your mental health.

And just as importantly, share how you feel and provide help when you need it.

While the signs and symptoms of depression and anxiety and other mental health problems show up in different ways in different people, if you feel down at work (and at home), it’s important to remember that there are people around you who are able to and willing, help you.

Talking to friends, family and your business manager – as well as seeking professional medical help – can help you work through difficult times.

If you work on social media and want more tips on how to protect your mental health at work, check out this blog post!

Want to talk to someone now?

Contact the National Suicide Prevention Line at 800.273.TALK (8255)

Contact the crisis line by sending text to HOME on 741741

Call the Samaritans 24-hour helpline at 116 123 (UK)

Not in the US or the UK? Look for an international crisis line here.

For more information on protecting your mental health, visit MentalHealth.gov, the National Institute of Mental Health, the American Suicide Prevention Foundation, or the United Kingdom.

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Nikki Canning

Nikki was later the editor of the blog. She has worked in digital media in Dublin, London, and Sydney doesn’t like anything more than posting on a new post. Find her outside on the weekends, patting someone else’s dog, or scrolling Instagram to plan her next adventure – follow on @nikkitravelled.





How to Promote Your Podcast on Instagram


Promoting podcasts on Instagram for many brands is one of the best ways to gather eyes (and ears!) In your latest episode.

But with 800,000 podcasts indexed by Apple, it’s hard to stand out from the crowd – and despite the current number, the competition is constantly growing.

We asked Mitzi Payne, creator @wavessocial podcast and owner @helloarcade agencies, to share their experience of promoting podcasts on social media. Here are all his best tips and tricks for increasing podcast audiences:

promotion of podcasts on social media

Podcast Promotion: Why you should share your Podcast on Instagram

Despite not denying that podcasts are growing in constant numbers – from real crime, economics, entrepreneurial conversations and parenting series, to podcasts for everyone who created them.

However, fight to sell podcasts as a tangible brand; Nothing that you could look at or experience in the same way as you usually do, not much to buy into something other than ideas, thoughts and inspiration.

To help make your podcast stand out, you need to be creative in the way you articulate the brand and find a way to place it well, while not saving a better place for it than Instagram!

promoting podcasts

Podcasts have a similar audience as on Instagram, so it makes sense for the two of them to get closer and work together without hindrance.

Both are on top of trends, have a more even gender divide (though predominantly female), and meet a larger millennial audience with higher household incomes than the U.S. average.

Therefore, both Instagram and your podcast can act as revenue revenue, while providing value to listeners and followers (healthy marketing impact!).

Given the crossover, it makes sense to place your podcast on Instagram, and besides, since so few podcasts work well, it’s also an easy way to stand out from the crowd.

Podcast Promotion on Instagram Step # 1: Articulate your brand and creative direction

Before you start recording, you should have an idea of ​​who is listening and what you are listening to.

If it took you a while to read this, chances are you have a podcast and get started with something important to share about a niche topic, and you know that’s why it gets an audience. And the feeling that you are ready to expand it!

But if you’re developing a new podcast, the key first step is recognizing your main audience and articulating your brand and creative direction. So take the time to think about who is trying to come and how Instagram can help establish a connection.

We started Waves Social podcast as show retailers, entrepreneurs and brand manufacturers who want to make waves online, knowing that we want to talk to peers (retailers) who primarily use the digital environment to grow their business and connect with their customers.

promoting podcasts

There’s a marketing saying that goes, “write what you’d like to read,” and when it came to accurately recognizing our audience, we quickly realized we wanted to create a space for conversations that our own team members or peers would love to listen to. to.

We are digital marketers who value creativity and growth, and they are certainly not the only ones. By determining our audience, it was much easier to map out how we would reach our listeners.

It immediately became clear that Instagram would be the main driver of this audience because it did our platform of choice.

Ready? Convince your turn. Start by asking yourself the following questions when it comes to recognizing the audience you want to reach:

  • What am I interested in my audience?
  • Where do they live?
  • How old are they?
  • What do they cost?
  • Where will he listen to them from?
  • How do I want to hang out with them?
  • How do I want them to deal with me?
  • What will this podcast take away from them and how will it improve their lives?

Once you determine who your listener is, your next step is to build a structure or framework for your brand that will live on.

You will need to opt for general direction and visual style for all your brand and marketing assets – this will affect the content you create and share on Instagram, it will affect your website and podcast channels, and it will attract your newcomers as well. listeners.

For example, if your podcast is a crime podcast, choose colors and visual style to remain mysterious and dark. If you’re talking to home decorating enthusiasts, you probably want to stick to a light and airy vibe.

What day is it? a podcast for example. Their fun (purple and pink!) Brands are used on all platforms – podcast pictures, Instagram Stories and their Instagram feed.

What day is today

Strong visual representation on Instagram will help people easily find your podcast and identify with it before they even press play.

Before you create any content, ask yourself:

  • Is your podcast promoting your personal brand?
  • Is your podcast focused on a niche topic?
  • What is the general tone of your podcast?

If you are creating a podcast to promote or take advantage of your personal brand, your creative should turn to more personal images that look and feel like an honest reflection of you and your personality.

A good example of this is Podcast Goals hosted by Jenna Kutcher. Her podcast reflects every detail of her property branding, from the colors on her website to photos of herself on Instagram, to the point of who she is and how she wants to be perceived.

This can be a really powerful way to build a personal connection with your audience as they begin to connect and even relate to you and your point of view.

If your podcast is focused on a niche theme, you want to match the tone. For example, a finance podcast works well with more professional, more serious brand tones. If your podcast is a parody of The Bachelor, you may be looking at a richer, flirtatious and somewhat ironic visual style.

Basically, the structure of your brand should include:

  • Logo or Wordmark (ideally with multiple variations)
  • Cover art (image focal point, legible title, stop scroll composition)
  • Colors and other visual elements (patterns, textures, treatments)
  • Images and graphic styling (uniform tones, text and animation

Creative? Check. Production and distribution, almost done!

Podcast promotion on Instagram Step # 2: Create content to amplify your podcast

Just like any other brand on Instagram, a content creation plan that continues to be shared on social media.

The budget can pretty much affect the next step, but no matter how many ways, you can access this incredibly exciting part of the process.

No matter where they are represented on the brand, create enough content that can carry you for at least a month.

You work on creating enough content for an entire quarter or podcast season, so it never runs out of things you could share, is still able to stay ahead, and always has enough content to sufficiently promote each episode.

Plan your Photoshoot:

Whether you decide to shoot on location, outdoors or in your living room, you need a lot of equipment or a complete production team to come up with a great creative.

However, if you decide to continue shooting, you want to copy a list of shots that will determine exactly which images you want to get from the total shot. This will allow you to execute your budget efficiently, especially if you are working with a budget.

If your podcast is focused on building your personal brand, be sure to take photos of yourself and the things or places you love (diversity is key).

If your podcast is focused on a niche topic, it’s up to you to record content related to that topic, whether this is literal or more abstract.

Check out this post on Instagram

You don’t get a second chance at a first impression. ✨⁣ ⁣⠀ ⁣When advocating for customer attention, online or IDP, your visual identity has a big impact on their early perception. Given what this is all about, we believe that every element of the brand should be intentional, attractive and meaningful to your ideal audience. ⁣⠀ ⁣⠀ For more insight, go to our #InstagramStory where we break down the thought process behind our own identity, what the name “Arcade” means to us (no, Pacman is not a nod), and why we refreshed our brand brands this spring.⁣

A post shared by Arkad Studios (@helloarcade)

For our podcast, we decided that the Waves brand felt somewhat similar to our agency, Arcade Studios, We headed into still life using props and hands (feet for season 2), but we used our distinctive Waves brand colors to keep it unique.

We also created a list of shots based on the themes of the season episode. For example, we filmed hands holding makeup and a brush, which we used to announce our episode about beauty marketing.

Create your own design:

When discussing Instagram to amplify your podcast, each social post should be somehow promoted or related to an episode, guest, or topic from your podcast.

Sharing a variety of content helps keep your followers engaged, so it never hurts to separate your photo or video content with designed materials to keep things interesting and keep your feed fresh, but you want to assign a purpose to each piece of content you share.

An easy way to change things is by using graphical tools like Wake them up an app that easily extracts audio waves from an episode and matches them to the letters of the sound.

Another advantage is that it adds a dynamic element to your feed, especially if you’ve spent too much video content to work with, and by pairing it with subtitles people can consume your episode content, even if their voice is muted.

We personally wanted to include fun, trendy elements in our feed, so we decided to create relevant memes that retailers can connect with. This was a great way to create engagement and connect with our defined target audience of digital vendors without having to press listen or download at every turn.

For our podcast, we have a completely new guest for each episode, so we require all guests to send us a header. Our team creates a branded headhead property that they will use to announce the latest episode, which we also share with each guest so that they too can promote the episode on their personal social media accounts.

Podcast promotion on Instagram Step # 3: Plan your content calendar based on your Podcast publishing schedule

Once a solid bank of images and designed assets is built, everything else begins to fall into place. Your hard work has paid off, now is the time for fun. I mean, is there anything satisfying than mapping your network Later?

Most podcasts run on a weekly post cycle (post a new episode each week) so you can schedule your posts based on the episode release. Some of your content should proactively build episode anticipation, and other content may be more reactive and act as a follow-up or amplification of the episode after it has survived.

Poor forget Instagram stories! To make your life easier, plan an Instagram Story template for the “major events” you want to promote for your podcast.

He created a template for us that we use to share the releases of new episodes that come out live every Wednesday. We call it #WavesWed Wednesday.

Consider saving each episode in Instagram Stories highlight so people can watch all of your episodes in a nutshell.

It also helps to legitimize your podcast by showing how many episodes are shown. And if it’s still new in the game, don’t worry! This will be built in a short time.

an example of a podcast of waves

Important: If your podcast episode features a guest, be sure to share all the graphics created with them before running the episode so they can promote it on their own social media feeds.

And of course, be sure to tag them in all posts to make it easier for them to share again on their own Instagram stories and feeds.

Instagram Podcast Promotion Step # 4: Touch your community

One of the most amazing things about how to be the first brand podcast on social media is that we have to create episode themes and send guests based on the feedback and recommendations we get from the community.

I think it’s incredibly important not just to set it up and forget it. Get something with your audience!

Ask them questions about what they like and what you like. Who do they want to hear next? What questions could you allow?

We love asking for feedback from our community and listeners in the form of Instagram Stories stickers. After we concluded season 1, we asked our community who they wanted to hear from and we got some amazing suggestions, two of which ended up as guests for our second season!

question label

You can also strategically lure themes or upcoming episodes using countdown sticker. This is fun because you can see who else is saving the countdown, which is a great way to recognize your super listeners.

countdown sticker

We consider our guests to be part of our community, so we decide to send a small package of “thank you” to everyone who agrees to perform.

This little care package really goes a long way to the excitement of the performance and gives them something to share on social media ahead of the fall of the episode to help build anticipation of their episode.

The podcast also introduces its followers, which is a great way to sign up for a new audience!

promoting podcasts

There are actually no rules when it comes to structuring your podcast. The most common approach is to drop an episode once a week, but we decided to distribute our show through seasons of ~ 10 episodes, which corresponds to a quarterly business calendar.

We felt that this approach not only allowed us to map episodes based on important marketing cycles in a calendar year, but also provided an opportunity to build momentum and anticipation for each launch of the new season.

Launching and hosting a podcast is a great way to increase exposure for your business, but it also talks about growing and nurturing a community that adapts to each episode and brings something worthwhile.

At the end of the day, it’s important to stay true to your brand and purpose – and have some fun.

Want more from Waves Social? Follow @wavessocial on Instagram and be the first to catch season 3, which will be launched soon.

Forget forgetting that with Later – and for free – you can schedule, schedule and publish posts on your social media podcasts for free!

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He wrote

Mitzi Payne

Mitzi is a partner and director of marketing at Arcade Studios, a creative digital award agency that specializes in strategy, content and distribution. She is also the co-organizer of the Waves Social podcast, a weekly show for social media marketers, digital advertisers and modern entrepreneurs who want to stop chasing the tide and start creating waves online. When he tries not to stare at his phone, Mitzi spends quality time with his wife and one-year-old daughter, breaking through cuts near Sephora or fleeing to the mountains. Follow further on Instagram – @mmmitzi.





How to Create and Join Instagram Messenger Rooms


Instagram Messenger Rooms are here – you can now create and join group calls of up to 50 people via the Instagram app!

As part Facebook Messenger Rooms this month, Instagram users can now set up Rooms for their friends and followers.

Ready to join the video party? Hold your phone well as it covers everything you need to know about Messenger Rooms on Instagram in this blog post:

instagram messenger rooms

How do Instagram messenger messages work?

Messenger Rooms on Instagram is a new way to connect video calls with up to 50 other people.

instagram messenger rooms

This new feature is basically a shortcut within the app Facebook Messenger Rooms service that was unveiled last month after increased demand for video calls during Covid-19 Insulation.

Messenger rooms can be created whenever the user wants, are completely free and have no upper time limits.

Recently Facebook post, Mark Zuckerberg shared that Messenger Rooms are “more sensory and fun” than other conferencing tools.

“You can create a private room and invite a few friends with a connection, or you can create a room for one of your groups or for event planning. You can also start a room for all your friends […] and see just who will say goodbye. “

And the best news is that anyone can join the Messenger Room – you need a Facebook or Instagram profile to use the tool. You can gather your community from almost anywhere!

How to set up rooms for Instagram Messenger:

Messenger Rooms on Instagram is really easy to create.

You can then invite up to 50 people from your Instagram account to join your room that will open in Facebook Messenger.

You can also copy a direct link to your room and share it elsewhere so anyone with the link can join.

Your guests even need a Facebook or Instagram account if they join if you share a direct URL.

ADVICE: Don’t see the possibility of setting up a room? Facebook is introducing the feature globally, so you may need to wait to get access, depending on the region. Remember to regularly update your app on Instagram to keep an eye on it.

How to create a messenger room on Instagram:

Step 1: Open the Instant Messaging tab on Instagram and tap the video call icon in the upper right corner.

Step 2: Select Create Room and invite your contacts to Instagram or copy a direct link to your room.

To join the video call you are invited to, select the room to join and confirm that they will ask you to open the room in Messenger.

Messenger Rooms on Instagram are the latest in a series of new product launches by Facebook to support businesses and everyday users through the COVID-19 pandemic, including:

Facebook will also support Rooms for WhatsApp in the near future and plans for users to do so accuse students join a virtual call Messenger Room or Facebook Live event.

So if you’ve created a small business or creator that relies on personal services, this new feature could really help you generate revenue during a pandemic.

Stay up to date with all Instagram products and new products and features by subscribing to the Newsletter:

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instagram messenger rooms

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Jillian Warren

Jillian is a content saleswoman at Later, a UK-based company. She is a fan of London videos and is a greedy listener of true podcasts. You can connect with her on Instagram @jillwrren.





How Creators Can (Finally!) Make Money


New from Instagram: Creators can (finally!) Start making money with new IGTV ads!

Starting next week, Instagram will introduce ads on IGTV as a way to start supporting creatives and helping them monetize their video content.

Ready to learn more? Here’s everything you need to know about IGTV ads:

GTV-ads

Introducing Instagram new IGTV ads

Video ad launch is big news for the platform. This is the first time that creatives will be able to monetize directly from IGTV since its 2018 launch.

Along with an earlier edition of Instagram Shopping from Creator for posts and food stories, the addition of IGTV ads gives creatives access to a full-fledged money-making platform.

According to Instagram. video ads will only appear when a user clicks to view an IGTV video from the preview button in their feed. Your ads will be mobile-optimized vertical videos and will run for up to 15 seconds.

GTV ads

IGTV ads will begin airing on IGTV from select groups of partners and advertisers in the U.S. with plans to expand further globally. Brand ads including IKEA, Puma, Sephora and other test partners will start running sometime next week.

Popular creatives like Avani Gregg and Salice Rose will be among the first to test the new monetization feature, with a broader, international release in the coming months.

In theirs the latest press release, Instagram shared that it will continue to test various ad options on IGTV, “like the ability to skip ads,” to ensure the end result works well for both users, and creatives, and advertisers.

How much will IGTV creators earn?

The move that has allowed creatives to monetize their IGTV content is certainly strategic – one of the main reasons why GTV has so many problems attracting creators is due to the lack of monetization opportunities.

While popular YouTubers can make anywhere from $ 3 to $ 10 per 1000 video views, Instagram has not paid for drugs for IGTV content since its launch.

Now the platform is finally being forced to make a change.

In an interview with The Verge, Instagram COO, Justin Osofsky shares that those from IGTV’s ad slot will get the “industry standard” 55% share in total advertising on IGTV, the same rate as YouTube.

“Creators are already putting an incredible amount of effort into their content and it’s important that they can make money from that content to encourage their work in the future,” Osofsky said.

Along with the recent launch Stores on Instagram and badges, the company shared that they have more plans in place to continue prioritizing the monetization feature in the coming months.

“There’s a way to monetize that suits everyone, so it’s focused on building a set of tools that can support the different needs and ambitions of creators in the long run,” Mr. Osofsky wrote in an email.

How it is written is written ago, in order for IGTV to be able to upgrade on its current foundation and attract more viewers, they first need to win over popular creatives. And that almost certainly means enabling creatives to make money from their content.

Popular Instagram creator Avani shares, “IGTV has given me a place to show my fans more of my creativity and personality, which has helped grow my personal brand. Being able to make money from the content it already creates gives me even more motivation to share more with myself and my followers on IGTV. “

GTV was launched without an earning strategy for creatives, and still is slowly building interest in the platform. Now, not to mention talking about how quickly it will continue with a competitive revenue sharing model.

GTV is an amazing channel for presenting products, do-it-yourself, tutorials – the kind of content that really resonates with the audience and can help build long-term relationships!

With Instagram, we continue to introduce new ones GTV features (and earning opportunities!), there is no better time to focus back on your own GTV strategy.

Want to stay on top of all the latest trends and releases of feature films? Subscribe to Later‘Newsletter with email for all the latest Instagram news, tips and more!

He wrote

Lexie Carbone

Lexie is the later leading marketing campaign. It has helped brands build their social presence and elevate their content strategy to a new level. You can connect with her on Instagram @lexiecarbone.





How to Plan a Pride Campaign on Social Media


June is Pride Month, which means that collective voices around the world gather to support and honor our LGBTQIA + community.

As a brand, Pride Month offers the opportunity to celebrate, show support and raise awareness of LGBTQIA + rights on its social media channels.

Small businesses can know how to get started and how to reciprocate without a big budget hard, but it’s important to know that Pride celebrities aren’t just mega-brands.

Every social activation (big and small!) Goes a long way in challenging perception, awareness raising, and much-needed resources.

In addition, with COVID-19 and the social distancing measures introduced this year, supporting Pride literally and creating a safe community space on social media is more important than ever.

With this blog we want to encourage all companies to get involved and give back for Pride Month. We cover the deeper aspects of planning and managing a Pride social media campaign for your brand – and your wider community – regardless of budget or reach!

Social media campaign

Pride goes virtually for 2020: How brands mark COVID-19 for Pride

With the social distancing that will fight the spread of COVID-19, the Parade 2020 is planned to be re-established in the virtual space.

And brands, companies, charities and organizations are becoming challenged with a lot of innovative movements to bring Pride communities together, even though they are separate.

Last June, more than 5 million people gathered in New York City to celebrate the World Pride, while marking the 50th anniversary of the Stonewall riots.

And while IDP events like the cult Pride Parade can be put on hold this year, it opens up creative opportunities to raise funds and raise awareness on social media.

Not only does this reduce the cost of the Pride Activation campaign, but more importantly it makes it accessible everyone – which is exactly what Pride should be.

speaking Elle, CEO and founder of a gender-neutral clothing label Project Phluid, Rob Smith explains that “celebrating the virtual gives us the opportunity to use digital and social media with the intent of visibility and representation throughout our community.”

Some brands are even softening their approach to “Pride products” and goods this year, and instead shifting their focus to virtual events.

Skin care brand, Kiehl’s has completely given up on Pride-themed products and instead focuses its efforts on bringing their community closer together by 2020.

Kiehl’s is planning Instagram Live a dance party with LGBTQ + ambassadors on June 5 as part of a partnership with the LGBTQ + nonprofit project Trevor, to which they donate $ 100,000.

The brand also organizes digital discussions with LGBTQ + advocates throughout June.

In some cases, Smith adds, virtual pride will bring festivities to those who previously had access to it.

“If you’re a kid in rural America, not binary, we’ll be able to experience Pride for the first time in the same way as everyone else,” Smith says. Make virtual gatherings and events more important than ever before.

In addition, with a host of new features on social media – like Donations on Instagram live, Facebook and Instagram Messenger Roomsand world representation Sticker on Instagram Stories – and a brand new platform, TikTok, to reap the benefits, maybe even more ways to make your celebrations virtual.

@sethobrienrainbow eyebrows ## makeup ♬ GO – 6ix9ine

So, as a brand on social media, this year you have the right opportunity for change.

To help you elevate your virtual celebration to the First Level, by sharing our best tips, by the wider team later, the team and the network:

Tips for planning and running a successful pride campaign on social media

We share the best tips we’ve learned from members of the LGBTQIA + community (both here later and later!), The brands and companies on Instagram that we love, and the wider charities and organizations that work year-round. .

Here are our best tips for running a successful Pride campaign for your brand and community on social media:

Tip no. 1: A successful pride campaign on social media begins with education

While Pride is definitely a celebration, a successful Pride campaign should be the core and education.

Easily forgettable (thanks to a great glow and umbrella!) That Pride Month is celebrated in June in honor of the 1969 Stonewall Uprising in Manhattan – a turning point for the gay liberation movement in the United States.

As a brand, it is important to use this time not only to celebrate Pride, but also to raise awareness and improve education about the Pride Parade.

And that awareness is driven in your company and can be further spread by the right kind of Pride content on social media.

For example, influencer @TyFrench dedicated his Instagram Instagram last June to teach his audience about the meaning behind the Pride flag:

Over the course of two weeks, Ty created his own rainbow on his Instagram feed, with each post telling the history of the Pride flag and what Pride means to him:

Pride Campaign: Ty French Feed

@tyfrench

Love has no label, they used their Instagram channel to promote the acceptance and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

For Pride 2019 @lovehasno_ has created dedicated Instagram posts to help followers better understand Pride Month and provide resources to help educate people about it and support those in the LGBTQIA + community:

It is important that at this early stage of campaign planning, you and your team take the time to convince yourself of Pride Month and begin to conceptualize a campaign that is rooted in improving the awareness and education of your community.

Instagram is also taking a strong stance on education and awareness last year with its #UntoldPride campaign.

Aiming to help its Instagram audience think, connect and share what it means to be LGBTQIA +, the #UntoldPride campaign works with charities, creatives, artists, athletes and many others from the LGBTQIA + community.

In New York, Instagram also teamed up with @lgbt_history to persevere in the city’s rich LGBTQIA + history.

Instagram has designed 10 installations to highlight lesser-known historical sites, places and movements that have paved the way for the LGBTQIA + community.

Proud campaign: Instagram UntoldPride

@Instagram

Tip no. 2: Ask your LGBTQIA + staff to be involved in the campaign

Inclusion starts from your business, so it’s important that the Pride campaign is run by your LGBTQIA + team members!

Whether they are part of your marketing team or not, invite them to get involved – save a great opportunity for true voices to raise awareness of a cause that is close to them.

In addition, their passion and understanding of the Pride Movement will be a major asset in the decision-making process about how you choose to communicate with your social audience.

Check out how @marinelayer celebrated its LGBTQIA + staff members last year:

Pride Campaign: Marine Layer

Do you have any LGBTQIA + staff? Contact your friends, customers or community members to get them involved!

He later celebrated Pride since its inception, and over the years has asked our LGBTQIA + teammates for insight, contribution and inspiration.

Whether it was massive ideas and brainstorming ideas, or it was the face of our posts on Instagram Stories on @ latermedia, every step we asked for help from our later teammates. (hi, Tyler (@tylorlukas) and Sam (@withwyrd), thanks!)

When we talked to friends, colleagues and peers in the world of social media, they all had a similar feeling towards Pride campaigns – when led by community members, you can really focus on important Pride stories and better understand what the movement means to them.

Wanting to remain anonymous, a friend and peer later told us:

“The best content is considered to reward queer people within the company or affiliated with the company (such as suppliers, partners, influencers, etc.), in front of and at the center and letting them say what’s important to them.”

So, it’s time to gather teams for Pride and have our LGBTQIA + colleagues take the reins for this important job!

Tip no. 3: Tell stories from your LGBTQIA + community

You have a powerful platform at your fingertips – your Instagram profile no matter its size is a wonderful place to share stories and travel with your LGBTQIA + community.

For example, entertainment and adventure company REI created a dedicated Pride campaign to help LGBTQIA + adventurers tell their stories.

Alisson Xavier (@alisson) was part of REI’s LGBTQ + Adventure Campaign and shared his story on Instagram Stories:

Proud campaign: Rei and @alisson

@alisson

When it comes to sharing stories and authenticity online, John Colucci, a social media strategist in Seattle, recommends:

“Be authentic in accessing the content you choose #Pride.

Cross the Pride flag and center it around the word “pride”. I love hearing people’s stories about their Pride trip, so you may have some co-workers or customers who want to quickly share a testimony of what Pride means to them. “

Last year, Verizon took advantage of the cordial and meaningful approach to Celebrate Pride – their digital campaign featured real-life stories of people coming out among their relatives and showing how difficult those conversations were:

As brands and companies on social media, the more voices and stories we share, the more awareness we can build.

And these last real-life stories in the memories of our readers are much longer than adding long emojis to the title. So, it takes time to deepen and share more meaningful stories about the LGBTQIA + community to show your support.

Tip no. 4: Always want to come back to proud charities and organizations

Pride is a time to get back to charities and organizations that do a great job for LGBTQIA + rights and awareness.

So, if you are planning to create and sell a product for Pride Month, be sure to always dedicate a percentage of your earnings to a charity that means something to both you and your LGBTQIA + community.

For example, health and wellness company Dosist, donated 25% of net revenue during Pride last month to local LA LGBTQ + organizations.

Proud, lingerie brand MeUndies (later buyer!) Is a longtime supporter of LGBTQIA + rights – last year MeUndies created its Pride collection in collaboration with DJ and EDM producer GRiZ, an outspoken advocate of the LGBTQIA + community:

Of each pair sold, $ 1 was donated to the Happy Hippie Miley Cyrus nonprofit foundation.

After that, Polo Ralph Lauren made a completely unisex capsule to mark Pride Month, donating 100% of all T-shirt sales and 50% of everything else to the Stonewall Community Foundation.

Check out this post on Instagram

They are thrilled with the fact that the #RLPride campaign by @ralphlauren is now active, and the revenue has benefited from our work here in Stonewall. See their announcement :. Introducing the #RLPride campaign, directed and photographed by @CassBlackBird, featuring stories from @Party_Harderson, @TheHarperWatters, @JosieTotah, @JacobBix, @GusKenworthy and @HetrickMartin. , The long flag represents more than four decades of pride – and each color tells a story. , For over 25 years Ralph Lauren has supported the LGBTQIA + community. This year, the partners are partners with @StonewallFoundation. When you buy graphic tea @PoloRalphLauren Pride, 100% of the purchase price is donated to the Stonewall Community Foundation. When you buy a Hoodie sweatshirt, hat, tote and polo shirt, 50% of the purchase price is donated. , #Pride #LoveisLove. Learn more about our new campaign and continue to support the LGBTQIA + community through the link in our resume.

A post shared on Facebook by the Stonewall community (@stonewallfoundation)

If you have a physical product, there are other ways to support the cause.

Consider hosting or participating in LGBTQIA + events or donating to local charities working in your business hometown.

You could also consider participating in or funding charities, especially for Pride, such as sponsoring local LGBTQIA + athletes at sporting events, or offering free or discounted rates to nonprofits that work well for the LGBTQIA + community.

If you are a non-profit charity, it later offers a 50% discount on the annual subscription for our paid plans! Contact us here to learn more and join the family Later – we love helping you continue to do great charity work!

Tip no. 5: Keep inclusive at the heart of your campaign

As a brand or online business, we owe it to all people to feel safe, seen and heard.

For this reason, inclusiveness should be an active mission as part of your Pride campaign, as well as for your future marketing efforts.

Your goal is to better represent the community on social media – this means involving people of all marginalized or otherwise underrepresented voices.

Regardless of race, class, gender, sexual orientation, nationality, or other differences, if your marketing efforts focus on inclusion, you’re well on your way to helping build a wider community for your brand, business, and safe space. followers.

Check out how REI intended (and succeeded!) In providing a wonderful platform for all people during Pride Month:

Pride campaign: Rei LGBTQ + adventurers, in their own words

REI LGBTQ + adventurers, in their own words

Regardless of race, sexuality, gender, age, size, or shape, REI has built a community of inclusive adventures through its social marketing.

But this mission should not be just for Pride – to use this month as a catalyst for the future.

Consumers want to see more inclusive marketing campaigns (in fact, inclusive campaigns have been proven to be more effective in increasing sales and brand awareness).

And if you really want to lend a hand, represent, and support your diverse community, it’s time to focus active shifts toward better inclusive marketing throughout the year.

Bre Thomas, a freelance social media strategist, said later that he “talked less about what you need to do for Pride today and instead, how do you support LGBTQIA + people all year long?

If you are going to talk (by organizing a particular Pride Month campaign), you need to take a walk and integrate and represent LGBTQIA + people and their stories in all aspects of your marketing from January to December. “

Take Fenty Beauty for example – what started as Rihanna’s mission in providing makeup for all women, her beauty brand has turned into its own movement and a safe space for all people in color, race, sexuality and age:

A great example of how inclusion should (and should be) a new norm with social marketing – everyone is actively and continuously represented throughout the year, not just for Pride.

Josh Machiz, head of customer service at Nasdaq, explains that “we [Nasdaq] have a responsibility to set an example and foster diversity and community throughout our platform. “

While not a social media campaign, Nasdaq’s annual LGBT Leaders Conference continuously demonstrates their commitment to equality and diversity in the workplace.

“With an amazing group of LGBTQIA + corporate professionals, we help lead the business community by example, showing that Nasdaq and our companies care about LGBTQIA + people and are committed to creating inclusive jobs where they can thrive and move up the corporate ladder.”

Another big social movement to promote inclusion is @findthemonbumble – they have created a wonderful current campaign and Instagram feed to celebrate the most inspiring New Yorkers:

Pride Campaign: Find them on a bumblebee

@findthemonbumble

Featuring the right people, the right voices, and the real missions of their Bumble community throughout the year, the brand has created a wonderful platform for those who might otherwise be underrepresented online:

Tip no. 6: Collaborate with influencers to expand awareness

Collaborating with Instagram influencers is a great way to reach a new audience and spread awareness about your Pride campaign.

In addition, when you work with an influencer who is part of the LGBTQIA + community, you are trying to team up with someone who is the true voice of your mission. It all comes back to tip # 1 and # 3 – when you share real stories, you’ve built a more inclusive, educational, and secure platform for your followers!

Check out how H&M teamed up with Laverne Cox to celebrate Pride 2019 last year:

Actress and trans rights activist Cox acted as a wonderful and empowering spokesperson for the campaign, highlighting the important #TransIsBeautiful movement for both her and H&M’s wider community:

Thank you, @brooksrunning supports their LGBTQIA + community by partnering with inclusive clubs and working with influencers, such as @davecoast, to support their LGBTQIA + followers, fans and athletes.

When you work with an influencer for your Pride campaign, not only do you create a greater opportunity to spread awareness, but you can also reach out to more people to raise funds for your chosen LGBTQIA + charity. And won a double victory for the campaign!

Tip no. 7: Protect your audience from offensive language on Instagram

While you work hard on your campaigns and share celebrations during Pride, it’s important that you also secure your community.

Unfortunately, unwanted hate can be posted on social media, and while reporting and deleting offensive comments that appear on your feed can be helpful, they often risk your audience already reading them.

To protect your audience from offensive comments, you can use the Instagram comment moderator tool to completely block bigotic terms or language.

Here’s how to do it:

  • On the Settings tab of your profile, click Privacy.
  • From here, tap Comments.
  • In the Filters section, turn on “Hide offensive comments”

Proud campaign: hiding offensive comments

You can also turn on “Manual Filter” where you can choose which trigger words or phrases you want to block.

While this will help prevent comments from blocking from appearing on your feed, we also suggest that you spend more time reviewing and regulating comments on Instagram posts during your Pride campaign.

5 ways to celebrate pride on Instagram

Feeling inspired and ready to create great content to celebrate Pride on Instagram? We bet you did!

Here are some of our favorite ways to support and raise awareness of the cause:

Go live for pride

The parades could be canceled this year, but Pride certainly isn’t!

On June 27, Pride organizations around the world will gather Global Pride 2020, A 24-hour live event on Facebook featuring music and art performances, speeches by activists and campaigns, and public addresses.

In a time zone hacking feat, the goal is to coordinate a live broadcast so that local Prides – from Sydney to San Francisco – have 15 minutes of their own time based on their time zone.

Along with Facebook, despite the denial that Instagram Live became a real treasure during the social distance and COVID-19.

As one of the best ways to connect with your followers, Instagram Live is a direct, transparent and authentic way to hold Pride celebrations – especially since your audience can post their comments and questions in real time!

And the good news is that there has been a big improvement in features on Instagram Live in the last few weeks to adapt to the challenges of COVID-19.

In his live address, Mark Zuckerberg talked about how an important live video can be connected to others. And the numbers certainly lie: Instagram Live saw a 70% increase in usage.

With the increase in live power, Instagram has released several new features for Instagram Live, including the ability to watch and comment live videos from your desktop and a new button that allows you to upload your Instagram Lives directly to IGTV when you’re done.

And best of all? You can now donate or create your own fundraising on Instagram Live!

When you donate via Instagram Live, you can use the new “I Donated” tab in Instagram Stories. When you use the sticker, your story will be added to the combo Instagram Stories post for your followers to see and hopefully join in the fun!

This shared post on Instagram Stories will appear at the back of your homepage on Instagram Stories – scary real estate that will bring you a good occasion.

Instagram has also announced that 100% of the money raised through the donation function goes directly to a non-profit organization – unlike many fundraising platforms, Instagram does not take away donations.

So what do you get when you combine the strengths of all these features on live Instagram? An affordable and interactive platform for hosting community fundraising events is a secure virtual space!

March time to schedule your first Live!

Note: Comments posted on Instagram live streams cannot be viewed or deleted. Otherwise, if you feel the need to protect and shield your community from potential hate, you can disable comments on your live. Only follow these steps to adjust your settings.

Use dedicated Instagram story templates for your content

If you want Pride campaign content to stand out from the crowd and the rest of your feed, consider using Pride Instagram Stories templates.

With a special design that celebrates Pride, they will be able to quickly and easily create content for your story campaign.

Check out suggested Instagram Stories templates created by apps like Unfold specifically for Pride:

Or you can create your own Pride-style posts for Instagram Stories using design apps like Over or Canva! Consider including elements like a charity that supports its logo, the Pride flag, and a rainbow text to make it easier to send your message.

Use hashtags associated with pride in your posts

Hashtags are great for getting more views on your content – in fact, posts with hashtags get 12.6% more engagement rather than posts without so if you want to spread the word, it’s time to start using hashtags regarding pride.

In the midst of a global pandemic, new hashtags are taking center stage for Pride 2020, like #PridePledge.

Influencer and LGBTQ + advocate Ashlee Marie Preston launched the magazine #PridePledge. The goal is to encourage large corporations to reallocate annual LGBTQIA + Pride budgets back to the community to help maintain LGBTQIA + groups and individuals affected by COVID-19.

Last year, hashtags related to pride with rainbows were highlighted on Instagram!

While it is planned to see if 2020 will follow that (or if Instagram has something new up its sleeve!), It has helped raise awareness of Pride’s most popular and most popular hashtags.

For example, hashtags like #lgbtq, #bornperfect, #equalitymatters, #accelerateacceptance, or # pride2020 that the LGBTQIA + community uses to share and connect with each other.

Here’s a handy infographic to help you write the following Instagram image for your Pride campaign:

Use a donation sticker to raise funds for your favorite charities

If you’re raising money for an LGBTQIA + charity this year, think about how to use it Donation sticker on Instagram encourage greater awareness and raise critical resources.

Before that, the Donation sticker was only available in the US – but Instagram has made moves to introduce it worldwide!

The donation sticker in Instagram Stories, combined with donations on Instagram Live, is a fiery combination to raise awareness and much-needed funds for your charity or organization of your choice this Pride season!

ADVICE: If you have access to the Donation label, you can always provide a drag-and-drop link to a website where your followers can donate.

Create Instagram Stories GIFs for Pride

Did you know that you can create your own GIFs for Instagram Stories?

If you’re feeling creative in this Pride month, a great opportunity to design, create and share your Pride GIFs with your audience on Instagram Stories.

Plus, you can direct your followers to search for your GIFs and use them in your own Pride stories to share your support!

Check out how Bravo designed and created these great Pride stickers to raise awareness for their followers and celebrate the event:

Pride Campaign: Bravo GIFS

You want to get started creating your own GIFs? All you need to know is in this blog blog!

There is no doubt that creating and running your own Pride campaign on Instagram is a valuable reason.

We hope these tips have helped inspire and guide you to create something wonderful to celebrate and honor Pride this month, as well as for many future campaigns!

This year, awareness is raised about the Trevor project – a non-profit focused on suicide suppression efforts among LGBTQIA + youth. If you want to support their work, follow the link below. Thank you!

He wrote

Nikki Canning

Nikki was later the editor of the blog. She has worked in digital media in Dublin, London, Sydney and loves nothing more than posting on a new post. Find her out on the weekends, patting a stranger, or scrolling through Instagram to plan your next adventure – follow on @nikkitravelled.





How to Build a Strong Instagram Community


Creating an Instagram community for your business is one of the best ways to gain brand loyalty, strengthen engagement, and stay connected with your customers.

And with social distancing measures, there is still more important time to make meaningful connections with your online audience.

In this blog post, share how and why you need to create an Instagram community, as well as 6 tips to help you get started:

Why build an Instagram community

Investing in the online community can be one of the most valued moves any brand can make for long-term success.

Community is something your audience feels about – much more than being a one-time customer or an excluded follower. The community consists of common interests and meaningful connections.

By crossing the bridge from followers to the community, brands can see a much deeper sense of loyalty from their audience. Community-oriented brands have become much more than product values ​​- an expression of identity.

brighter. Summer Friday, i Create and cultivate all brands are community-oriented that have achieved great success on Instagram and beyond.

Members of their communities proudly show their love and respect, taking brands from suppliers of products and services towards personal alignment of lifestyle and ideals.

And it consumes only big brands that see the benefits of community thinking. Independent companies like Paynter jackets they have built hyper-loyal and engaged communities around the value of their brands and transparent access to social media.

Check out this post on Instagram

This picture was taken two years ago, on May 19 in the garden @wrightsfood 🥪 Before we start talking about jackets, it’s probably worth setting the scene so you know where Paynter is coming from. 👇🏼 Huw and I met in March 2018 at the @thedolectures workshop in London. My boss was at the workshop and I felt bad, so I said I was driving and taking notes. For some reason he never knew, I walked in and hugged Huw. We had never met before … I guess it was good energy ?! 🙏🏼 Fortunately, we did well. The next day I surfed in Sri Lanka for 2 weeks. We communicated every day. The week I got back, I headed to North Wales to see my family, and Huw joined us for 3 days. Yes, our first meeting was 3 days long. It was either a disaster or a big one. 🤞🏼 On day number 2 of our first extravaganza, we started talking about brands (just like you). What we liked, what we thought was right, what we were bored with, and what we wanted to see more of. We got what we each wanted if we had our own brand. We definitely want to create the things that people want. We wanted to create something small and interesting. 👇🏼 Forward a few weeks and we travel to North Wales. This time Huw sews an amazing vintage blue jacket. That jacket was one of the few jackets from the work clothes he was constantly collecting. Huw had been making his jackets since before we met, using the remnants of raw denim under the cutting table at @hiutdenim. 👖 He bought jackets to separate, to learn how to build, so he could reconstruct an iconic French jacket from work clothes. But that blue jacket was too special to be cut off. She was slimmer than your average jacket in the box. It was softer and obviously made to last. But like most side projects, Huw got busy and put his jacket project on one side … 🧵 If we’re still reading, go to the link in our bio library to see how it goes. ☀️

Post shared by Paynter (@paynterjacket) on

Having a successful community at your fingertips, however, only speaks to increasing customer and sales loyalty. Brands with strong Instagram communities are often most familiar with what their audience wants, who they are, and how to add value to their lives.

Are you ready to start building the Instagram community? Here are our first 6 tips to help you get started:

Tip no. 1 on Community Instagram: Make it personal

The first step towards creating a strong community on Instagram is to do personal.

Everyone knows that there is at least one real-life person behind an Instagram account, so removing anonymity and sharing your brand’s face is no problem.

This can humanize your brand and help create a deeper, more emotional bond between you and your community.

Check out this post on Instagram

I was absolutely right to get lost and I was really okay with that. , A few years ago in 2013, at the very beginning of the couple, when only me and friends were helping, I was nominated for the @image Businesswoman of the Year award. When Brian and I arrived, I was overwhelmed by the other candidates and was the epithet of the impostor syndrome. I lost that night and I really thought I wanted to? Were the awards important to me? And I decided they were. I knew I wanted to build a strong kind of business that could make a difference 💪🏻. Preparing for the # BWOTY19 awards ceremony on Monday was unclear, we were still busy for a week and I was confident I had won. There were really great women in the shortlist and I knew she was living her night. Luckily despite my belief @unaoboyle trusted me and captured the moment we found out in the video! , I’ve won amazing prizes in the last few years, but I’ve lost three times as much. But in a crazy way the coast taught me more about myself, about what I want to win ever. I hate to see only the main features here, not the lowest ones. So, here’s the win and the win, today takes a moment to celebrate the joy of winning such an amazing prize 💫. In the end, I have to sincerely thank Image, who have given me so much support since that first article, when I was 17 years old. To your amazing team of 35 people (including scary pictures!) Without whom none of this would be possible 🥂 And finally, guys, who trusted us to celebrate your milestones and moments, thank you (

Post that shared Body Heirloom ✨ jewelry (@couple)

If you’re not sure how to make your brand more personal on Instagram, consider how to communicate with your customers in real life.

The tips, hints, suggestions and conversations you naturally share are all important parts of your brand personality that you can transfer to your Instagram strategy – whether you consume them through chats descriptions, a series of chatter Instagram storiesor new GTV series.

Giving valuable, targeted content is another way to make your Instagram more personal. during Covide-19 viewed brands (such as Missoma, below) to support and entertain your communities on Instagram, often without direct sales incentives.

ADVICE: Use Instagram Stories features that encourage engagement (like Poll and Question stickers) to encourage more interaction from your community.

Looking for tips on how to navigate the global pandemic as a company on Instagram? Read our blog: Social Media and COVID-19: How to Communicate During a Crisis.

Instagram community tip number 2: Win the values ​​of your brand

Knowing what your brand is committed and being open to your audience is an effective way to strengthen your Instagram community.

It could be advocating for a social reason you care about or simply prioritizing a life choice that your brand supports through a content strategy – either the right or wrong way to do it, as long as you do. authentic its brand.

Having clear brand values ​​is a great way to attract an audience of like-minded people who are more likely to connect with you and each other about subjects that matter to you.

For example, PLAN they set their mission to design a better future for the planet at the forefront of their content strategy on Instagram, creating a center of sustainability advocates to join.

Not only is this great for engagement, but it also means your community will invest more in your brand’s mission – and it’s even more likely to last a long time.

Tip no. 3 on the Instagram community: listen to your audience

The key to a strong community is easy to share your Story. Creating opportunities to listen to your audience’s voices is equally important – engagement is a two-way street.

And that’s just as important to your audience. It can also be a very valuable way to see what interests your followers the most.

For example, Summer Friday Regularly ask your audience to share which products they want to see next – using customer demand in real time to shape their market transition strategy.

One of the most effective ways to convey concern to your audience is to respond to comments and comments on DM in a meaningful and thoughtful way.

On Later, our social team tries to respond to every possible comment and DM – no matter how trivial they seem. It is important to show your followers that they listen to their voice and appreciate their contribution.

Well a good idea to set up comment filtering on your Instagram account. This will protect your community from offensive or inappropriate language, will create a safer space for your audience to interact.

ADVICE: Allow time to review and respond to comments and DM at least once a day. You can also save time with the latter conversations a feature that allows you to view and respond to all the latest Instagram comments in the feed on your desktop.

Instagram community tip no. 4: Develop a consistent UGC strategy

If not sharing user-generated content on your Instagram account you could miss a great opportunity to build a brand that loves and strengthens your online community.

UGC is great because it allows certain members of the community to feel like VIP associates, while the wider community benefits from watching real people use and enjoy your products or services.

Sharing a UGC that reflects your audience can help members of your community feel represented, which can also be a powerful way to display content for all your followers regardless of form, age, gender, race, orientation, and more.

ADVICE: Encourage your audience to create more UGCs by organizing a daily or weekly competition like For example and creating a dedicated hashtag.

Speed ​​up your UGC collection with a later one

Trying to find time to collect quality UGC for your content strategy?

Later UGC tools automatically drag any posts already mentioned or highlighted in the easy-to-use dashboard.

You can even search for posts that include a specific hashtag or add cool comments that you find just by copying and pasting the post URL – which is great for finding a post that matches your aesthetics, even if your account isn’t tagged or mentioned.

It will later retain the high-quality resolution of the original post (no screenshots are required here) and will automatically add the handrail of the user who originally posted it.

Improve your UGC workflow with Later‘User-generated content tools – source, schedule and save UGC to your feed in minutes! Upgrade to Later paid business plans to access now!

Instagram Community Tip # 5: Go live on Instagram

departure Live on Instagram it’s one of the most direct and filtered ways to connect with the community, which is great for showing the more authentic side of your brand.

Instagram Live views doubled in one week during the closing of COVID-19, creating a huge opportunity for brands to provide support and entertainment to their community in a new and creative way.

revolve shares daily exercises, recipes, meditations and shaping sessions since social isolation came into play, demonstrating to their community that they are there to provide useful content that goes beyond increasing support.

ADVICE: Expand your reach and expand your community by partnering with like-minded well-known brands or creatives in the following live Instagram!

Tip no. 6 on the Instagram community: Find creative ways to give back to your followers

Going back is a great way to show gratitude for the commitment and support you get from your community – and it helps break the bank to become more efficient.

Loyalty programs, discounts, gifts, and even donations for social purposes are all simple but effective ways to reward the community for their loyalty.

For example, a stationary brand ban.do wants their community to take a mental break during COVID-19, thus offering their followers a 25% discount on the summer collection.

Instead, stamps can be used Instagram Checkout reward your Instagram community with exclusive drops of products that are available anywhere else.

SoulCycle has started sharing drops with limited editions that are only available via Instagram, creating a unique offer for its audience.

Still decide to come back, keep your community and their needs at the forefront of your strategy – and always run a successful campaign that brings value to your brand and your audience.

So there you have it!

By consistently following these 6 best tips, over time we should create a loyal and engaged community on Instagram.

And according to what is not an overnight success when it comes to building meaningful customer relationships, this is one long-term strategy that is well worth investing in.

Are you ready to balance your Instagram strategy? Forget forgetting that you can plan, schedule and post to Instagram later – for free!

A post like this? Pin! 📌

He wrote

Jillian Warren

Jillian is a content saleswoman at Later, a UK-based company. She is a fan of London videos and is a greedy listener of true podcasts. You can connect with her on Instagram @jillwrren.